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The 4 Basic Types Of Logos

The 4 Basic Types Of Logos

You probably didn’t realize, but there are 4 basic types of logos! Logos are important for a business because they grab the attention, make a strong first impression, and set the foundation of your business or brand. They need to be memorable and related to your slogan and business to have an identity with your potential clients. You need to separate yourself from competition, and to do that, you will need to figure out which of the 4 basic logos you want to base the design of your identity.

Down below we talk about each one and if it works for your company.

1. Lettermarks

As the name suggests, lettermark logos are made up of just letters. It’s typography based and exclusively made up of a company or brand’s initials, and for that reason, it’s also known as a monogram.

A great example of a lettermark (or monogram) would be “NASA” which is short for National Aeronautics and Space Administration.

2. Wordmarks

Wordmarks are typography based and usually focus on the name of the business or brand. This is often the simplest approach, which is why a lot of well-known companies have opted for wordmarks – Google, Facebook, and Disney to name a few. However, if you’re company has a very long name, you should opt for Lettermarks or Brandmarks!

Don’t be fooled by how simple this type of logo looks. Good wordmarks are carefully crafted to have a visual rhythm throughout the word, balancing white space, line weights, and the way the letters interact with each other.

3. Brandmarks

In contrast to the first two types of logos, a brandmark (also known as a pictorial or logo mark) abandons text completely. Apple’s apple, Nike’s swoosh and Twitter’s bird are all examples of iconic brandmarks.

If your company is lacking brand recognition, brandmarks marks are probably a bad idea. We reccomend you should make sure your pictorial mark is accompanied by some other form of identity, like your company’s name. Which leads us to the next logo type!

4. Combination Mark

This type of logo uses a brandmark alongside a wordmark or lettermark. This is probably the most used and well-known since it takes the best of both types of logos into one. If your logo is simple, chances are it will be easily recognized and instantly identifiable. 

Examples include Adidas, Mastercard, and ourselves-Mazink!

A logo might just be a symbol of what it represents, but it also adds meaning to a brand as it symbolizes that brand’s values. While the purpose of a logo is to communicate, the purpose of a brand is to identify. A logo should strive to be unique, attract attention, stand out from the competition, and leave a lasting impression.

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